Show 01
Amateur feed
The way in.
Cut-down cameras. Live commentary. Every kid’s run, chunked into shareable clips.
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Please grab a coffee and return when you get a bigger screen.
The first live broadcast of domestic American downhill racing — every round of the 2026 Mountain States Cup. A 23-foot LED at every finish line. The same feed streamed worldwide.
2026 Season
The Rockies — one of the most important regions in the world for mountain bike racing.
Partner activations available across all four rounds.
What you get
Race day, the venue, the year after.
On the broadcast
At the venue
In your hands after
The broadcast is the lever. Built for year-over-year partnerships, inside the sport and beyond. Tier-by-tier breakdown ↓
The Mountain States Cup was the backbone of American mountain bike racing for fifteen years. It connected every discipline — gravity to endurance — the way the World Cup does today. I came up through it alongside five-time World Cup overall champion Aaron Gwin and world champion Melissa Buhl. Lance Armstrong dropped in and raced these same start gates.
We are breathing life into one of the most important mountain bike race series in America.
Picture the crowd at the base of an MSC race weekend. Two and a half miles of mountain rising behind the start. The families are there — they drove the kid in, woke up early, packed the cooler, made the weekend. The big screen at the finish. Every run plays out. Every category, every kid, everyone getting their moment on race day.
My mom made it to the races she could. She’d wait at the bottom — five seconds of her son flying out of the woods, a printed result sheet, her finger running down to find my time. If she could have seen the run on the big screen, she’d have understood what was happening up the mountain. She’d have been part of it.
In 2026, they get to watch the run.
I came up through the original Mountain States Cup. Rode it to a UCI World Championship. Now I’m rebuilding the series I grew up in — with a broadcast team that’s run signal at the NHL, Pro Motocross, and Pikes Peak.
02 / THE AUDIENCE
The regional context
MSC runs inside the $36.3B Rockies outdoor economy — a region outperforming the national outdoor average by +41%. The 2030 UCI Mountain Bike World Championships return to Colorado, placing every 2026 partner at the front of an accelerating global moment.
03 / THE PRODUCT
Each one a broadcast · Each one with its own afterlife
Show 01
The way in.
Cut-down cameras. Live commentary. Every kid’s run, chunked into shareable clips.
Show 02
The big show.
Sixteen cameras. Riders spaced for tension. Live commentary.
05 / THE BUILD
Sunday's live broadcast — every category, every camera
Sunday · live feed
Amateur finals
Coverage across the track · Beginner → Intermediate → Expert finals, ramping across the day
Pro final — early runs
Field drops into the show
Pro final — leader runs
Gaps widen · Every line, every cam, live
+ 1 FPV droneTwo operators run point. Behind them, a ten-person broadcast crew with credits from the Olympics, NHL, and ESPN+ — 48,000+ feet of fiber wired to the mountain, every signal cut live from the switching trailer at the base.
Technical Director
LIVE BROADCAST / SIGNAL COMMAND
Josh runs the live signal — clean across 2.5 miles of mountain terrain, real-time multi-camera switching, the rig that ingests Craig’s edits straight into the show.
CAREER
On air
Art Director
CONTENT & CINEMATOGRAPHY
Former Creative Director at Yeti Cycles. 20 years of cinematography. Craig directs the weekend race recap show — on-site production, overnight edit, Monday drop on MSC YouTube and the partner broadcast platform.
Inaugural Season — 2026 Broadcast Partner Tiers
Year one is the entry. Year two is yours to renew — your seat held, your category locked in, your spot waiting.
Built for multiple smaller partners across categories, inside the sport and beyond.
Logo in the show, every round.
Your logo in the live broadcast of American downhill, every round.
Your commercial. Your branded segment. Your ad-read.
Plus everything in Race Day Partner.
Your category, exclusively. Limited to 2 per season.
Limited · 2 partners per season
Plus everything in Official Partner.
Your legacy
Year one of American downhill broadcast happens once. The brand that takes Title in 2026 owns the moment — and the legacy that comes after, as the show grows.
Your seat
The show carries your name — MSC presented by [your brand], spoken in every open and close, with a persistent corner logo all season pending distribution-partner approval. A bespoke season film — conceived at Round 1, premiered as the closing act of Purgatory, yours after for owned channels. Full broadcast library with sub-license rights for your dealer network. Raw camera files. Right of first refusal — your title seat, year over year, as American downhill scales.
One brand. The whole season.
Free for nonprofits putting kids on bikes.
Our broadcast makes room for nonprofits putting kids on bikes.
The brands who take a seat in 2026 prove their spot in the community — and hold it year over year.