A FIRST FOR AMERICAN DOWNHILL.

2026 is year one of a true live broadcast for domestic American downhill racing. Every family, every category, on the big screen at the base — streamed worldwide. Live broadcast isn’t just for the World Cups and Red Bull anymore.

  • 4Events
  • 4States
  • $131KMedian HHI
  • SundaysLive
LIVE CAM 04
SPEED 38 MPH
SECTOR S2
SPLIT +0.42
ELITE WOMEN  /  DOWNHILL
1Aletha OstgaardUSA2:05.755— 2Anna NewkirkUSA2:06.512+0.757 3Tilly MeltonUSA2:08.857+3.102 4Kailey SkeltonUSA2:09.036+3.281 5Taylor OstgaardUSA2:13.913+8.158 6Raina LogarUSA2:14.101+8.346 7Frida Helena RønningNOR2:14.467+8.712 8Megan PretoriusCAN2:15.364+9.609 9Zanna LogarUSA2:16.033+10.278 10Sara LigmanUSA2:16.056+10.301 11Tayte Proulx-RoydsCAN2:16.684+10.929 12Teagan HeapUSA2:17.491+11.736

2026 Season

Four rounds. Four states.This is the Mountain States Cup Championship Series.

A 23-foot LED at every finish-line corral.
The same broadcast streamed worldwide — every kid’s run, every family.

Angel Fire
R1
Angel Fire
New Mexico
Jun 12–15, 2026
Solitude
R2
Solitude
Utah
Jul 3–5, 2026
Grand Targhee
R3
Grand Targhee
Wyoming
Aug 13–16, 2026
Purgatory
R4
Purgatory
Colorado
Aug 27–30, 2026

Partner activations available across all four rounds.

About the Mountain States Cup

The Mountain States Cup was the backbone of American mountain bike racing for fifteen years. It connected every discipline — gravity to endurance — the way the World Cup does today. I came up through it alongside five-time World Cup overall champion Aaron Gwin and world champion Melissa Buhl. Lance Armstrong dropped in and raced these same start gates.

We are breathing life into one of the most important mountain bike race series in America.

— Shawn Neer, Series Director

Visit mscracing.com →
Shawn Neer, Series Director Shawn Neer racing the Canyon Gap Shawn Neer on the UCI World Championship podium
01 / 03
SHAWN NEER  /  SERIES DIRECTOR  /  UCI WORLD CHAMPION
Founder · Why we’re building this

I built this for the families who never got inside the moment — and the kid who never got it on the big screen.

When I raced as a kid, my mom worked two jobs and couldn’t always make it to the mountain. The races she did make, she couldn’t walk the 2.5 miles up the track — she’d wait at the bottom and catch the last five seconds of me popping out of the woods.

That five seconds was the race for her. She felt like an outsider to the sport her son was racing.

Big screens at the base, a live announcer, my full run, my split times, my moment on the big screen — that would have changed what racing meant to my family. That is what we’re building here.

She wouldn’t have been an outsider. She’d have been right there with me.

I made it to the World Cup. Got to see behind the curtain. Now I’m in a unique position to give that back.

Every American privateer and top pro racing MSC finishes the weekend with network-grade footage of every one of their race runs — real ROI for the sponsors who already back them, real material to pitch the next set.

And the top American pros — the riders whose runs are the reason new families find this sport in the first place — finally get the spotlight their careers have earned.

The pros drive the viewership. The viewership pulls in the next wave of families. That loop has never been built domestically.

The same way that screen would have let my mom peek into my race run, this broadcast lets the world peek into ours.

Right now domestic Downhill is invisible to anyone who isn’t already inside it. Live coverage at the venue, the recap show on YouTube, content moving through partner channels — that’s the door we’ve never had.

The same crew, the same rig, the same operating cadence works for any regional series in the country. We’re not just building MSC’s broadcast — we’re building the shape of how domestic Downhill gets covered.

Every category, every run, on the feed and on the wall at the base — the moment families, privateers, and the sport itself have been earning.
Shawn Neer
Founder, Mountain States Cup
See the rate card →

01  /  THE YEAR-ONE WINDOW

Year one. Once. Then it’s expected.

Inherit the moment — while it’s still being made

2026 is the first time American downhill goes out with a real broadcast. The brand standing next to it inherits the year — once — as the one who brought it.

What this year unlocks that didn’t exist before:

The American flying back from the World Cup — the only round at home built like the one she’s flying to.

The next World Cup star, sitting in the crowd as a kid, watching all of it.

The families across the country, inside the moment from their living rooms.

The 2030 UCI Mountain Bike World Championships return to American soil for the first time in nearly thirty years — to Colorado, the only state in this country that has ever hosted them. Every world title this sport has crowned on American soil has been crowned in the Rockies. This series and this broadcast sit at the epicenter as the momentum comes home.

The brand that gives a family their first big‑screen moment isn’t a sponsor of the sport. It becomes the best friend of it — the families, the privateers, the American top pros — because it was the one standing there first.

The story of American downhill broadcast starts in 2026. There’s one brand that gets to start it with us, be the reason the sport leveled up — the best friend of this community.

THE RELAUNCH

Under one roof.

2026 is downhill — the F1 of mountain biking. In 2027 we phase cross-country and endurance back in. Every discipline. One series. World Cup format.

No other series in America does this. Not since the original Mountain States Cup paused in 2012. That pause fractured the sport. We’re back to repair it — and reshape it while we do.

02  /  THE AUDIENCE

$131K
Avg. household income of MTB participants — 64% above regional median
72%
Audience aged 25–44 — peak earning meets peak spending
$104K+
Est. household lifestyle value — vehicles, bikes, gear, transport
3M+
Projected cross-platform impressions, Season 1

MSC runs inside the $36.3B Rockies outdoor economy — a region outperforming the national outdoor average by +41%. The 2030 UCI Mountain Bike World Championships return to Colorado, placing every 2026 partner at the front of an accelerating global moment.

Sources & Methodology
  1. Vital MTB — State of the Sport Survey 2024 (n=10,000+)
  2. U.S. Bureau of Economic Analysis — Outdoor Recreation Satellite Account, 2023
  3. U.S. Census Bureau — American Community Survey, 2023
  4. Kelley Blue Book — 2024 segment data
  5. Pro DH Series — 2024 broadcast & impressions benchmarks

03  /  THE PRODUCT

Two shows. Built differently.

Each one a broadcast · Each one with its own afterlife

Families and crowd gathered at an MSC race venue

Show 01

Amateur feed

The way in.

Cut-down cameras. Every kid’s run, captured and chunked into shareable clips. A flywheel of micro-content distributed by the families themselves — pulling the next wave into a sport they didn’t know existed.

Cut-down cameras · Family-distributed · Awareness flywheel

Pro rider mid-air over a feature with packed crowd reaction

Show 02

Pro feed

The big show.

Sixteen cameras. Riders spaced for tension. Full live commentary. Rights-secured. The broadcast that takes American Downhill from a Sunday at the venue to a story families across the country can follow — and the platform the partners who come in early build alongside us.

16 cameras · Live · Rights-secured · 4 rounds

The arc.

  1. Sunday
    LED at the corral, live‑streamed on MSCLive.tv. Every run, in front of the families — easy for anyone, anywhere, to tune in.
    And the broadcast doesn’t blast for six hours. It builds. As the talent gets faster, more of the track opens to viewers. Cameras unlock. Energy compounds. No one tunes out.
  2. Sunday night
    Every run on the timeline. Easy to share, easy to watch.
  3. One week out
    Every singular run cut and pushed into the MSC racer app for download.
  4. Into next round
    Racers post their runs to Instagram. The flywheel pulls the next wave of momentum into the next event.

04  /  THE FORMAT

The format is the story.

No judges · Just the clock and the mountain coming at them

Downhill racer mid-run on the mountain at race pace

Race day

Saturday seeds Sunday.

Fastest drops last.

The kid who lays down a stunner early in Sunday’s order has to sit in the hot seat at the bottom and watch the nation’s fastest riders try to take it from them — every faster qualifier behind them a fresh verdict on their time.

When the leader finally drops in: the last rider left, the gap known, the corral at the bottom full.

Four minutes. One rider and the line.

This is what the sport gives us for free. The broadcast just shows up to film it.

Format-driven · No production storyline · Sunday-order tension

05  /  THE BUILD

Race day. One climb.

Sunday's live broadcast — every category, every camera

Sunday · live feed

Sun

Amateur finals

The Amateur show · 4–5 hrs · YouTube same-day · MSC app cuts

Coverage across the track · Beginner → Intermediate → Expert finals, ramping across the day

06–08 cams
Sun

Pro final — early runs

The Pro show · Sunday afternoon · Global distribution feed

Field drops into the show

08–12 cams
Sun

Pro final — leader runs

Gaps widen · Every line, every cam, live

+ 1 FPV drone
16 cams

06  /  THE BROADCAST RIG

Network-grade.

Two operators run point. Behind them, a ten-person broadcast crew with credits from the Olympics, NHL, and ESPN+ — 48,000+ feet of fiber wired to the mountain, every signal cut live from the switching trailer at the base.

Josh Spencer, Technical Director Josh Spencer at the Supercross Stadium
01 / 02
JOSH SPENCER  /  TECHNICAL DIRECTOR  /  ON LOCATION
06 . 01

JOSH SPENCER

Technical Director

LIVE BROADCAST  /  SIGNAL COMMAND

Two decades at the highest levels of professional broadcast. Josh runs the live signal — clean across 2.5 miles of mountain terrain, real-time multi-camera switching, the rig that ingests Craig’s edits straight into the show.

CAREER

  • 10 YRS Pikes Peak International Hill Climb Multi-camera live switching across miles of fiber.
  • MOTORSPORTS Monster Energy Supercross · Pro Motocross Live action broadcast crew.
  • NETWORK NBC · CBS · FOX Sports · ESPN · Prime Video · MAVTV NBA Finals NHL — Colorado Avalanche MLB — Colorado Rockies

On air

NBC
CBS
FOX Sports
ESPN
MAVTV
Monster Energy Supercross
Pro Motocross
NBC
CBS
FOX Sports
ESPN
MAVTV
Monster Energy Supercross
Pro Motocross

Art Director

Craig Grant

CONTENT & CINEMATOGRAPHY

Craig Grant

Former Creative Director at Yeti Cycles. 20 years of cinematography. Craig is the creative face of the broadcast operation — he films partner content across Friday and Saturday, captures the cinematic imagery that carries the storytelling throughout the weekend, and produces the race recap shows that air on the MSC YouTube and the partner broadcast platform.

craig-grant.com

Yeti Cycles — The SB165 Already Knows
Yeti Cycles — SB165
Roots Run Deep — Robin
Roots Run Deep — Robin
Team Bronco — Julian
Team Bronco — Julian
Full portfolio → craig-grant.com

Awards & Selections

VIMFF Official Selection VIMFF 2025
Kendal Mountain Festival Official Selection KMF 2025
Banff Mountain Film Festival Official Selection BANFF 2024
Musicbed Awards Official Selection MUSICBED 2022
iF3 Movie Awards iF3 2022
Mountainfilm Official Selection MOUNTAINFILM 2019
Vimeo Staff Pick VIMEO STAFF PICK 2018
VIMFF Official Selection VIMFF 2025
Kendal Mountain Festival Official Selection KMF 2025
Banff Mountain Film Festival Official Selection BANFF 2024
Musicbed Awards Official Selection MUSICBED 2022
iF3 Movie Awards iF3 2022
Mountainfilm Official Selection MOUNTAINFILM 2019
Vimeo Staff Pick VIMEO STAFF PICK 2018

Live Broadcast Partner Tiers — 2026

Four ways in. One season.

2026 is year one of live broadcast for domestic American downhill racing.
Whatever seat you take, you take it as one of the brands that brought it to this community.

Your logo is in the show. Real eyes. Real moments.

  • Corner logo on the live feed — 8× per race day, 15 seconds each
  • Logo on the broadcast open and close
  • Announcer mention every time your logo airs — 8× per race day
  • Listed in the season sponsor reel

Your logo in the live broadcast of American downhill, every round.

Community Lane

Free for nonprofits putting kids on bikes.

Young riders in helmets with mountain bikes

Our broadcast makes room for nonprofits that put kids on bikes. Some of our favorite racers came up through programs like these — they still inspire us, and we’d be honored to support the people doing this incredible work of onboarding new families into the sport.

If you run a nonprofit or know one that belongs on the broadcast, let us know. Let’s work together. We’ll take what you have, get with Craig and the broadcast team, and create something special for the broadcast — at the venue and on the air.

Apply for Community Lane →

How partner spots work

Tap any card to dig in.

Title locks one corner all season. A separate rotation corner cycles the other tiers. Title also rides the top of the leaderboard. Everything else stays clean.

Opposite corners. The Title Partner locks one corner of the live feed all season — persistent billing, the same square every round, pending distribution-partner approval. A separate rotation corner cycles the other tiers throughout the day.

The leaderboard header is Title’s. The top bar of the leaderboard carries the Title billing — the one place a sponsor mark touches the race graphics.

Everything else stays clean. Rider name plates, run clocks, split timing — the data belongs to the racing. The story you’re paying to be inside of stays the story.

When the runs pause — category transitions, awards, the gaps between fields — the air belongs to partners. Each tier owns a different layer.

Opening and closing voice of the show. “Presented by [your brand]” — the way the broadcast announces itself every time it comes on and every time it signs off.

The season anthem film threads through the run-of-show — the cold open, the moments between fields, the closing.

Send us your segment — your spot, your story, your edit — and we’ll play it across broadcast bumpers and category breaks every round.

If you want venue footage to go with it, our crew can shoot on-site to round out what you send.

30s or 60s commercial in priority pod position. Opens or closes the break, never buried mid-rotation.

Each round, our media team builds you a content handoff that lives on your channels long after the race ends. The package scales with the tier.

The bespoke season anthem film. We build it around your name — and we wrap the Purgatory finale around the film. It’s how we honor the season and bring the community back together.

Race weekends splinter people. Practice ends, the runs end, the podium ends, everyone scatters. The finale is when we hold the season still — riders, families, crews, in the same room, away from the scroll. Your name carries the room.

The full broadcast library and raw camera files come with it — additive to whatever you do on your channels, never a replacement. Sub-license rights for your dealer network on request.

Full broadcast-grade footage library — yours across owned channels, paid social, retail. Your team gets a content well that scales for the year, not a single clip.

Footage drop from your race-day inventory — yours to cut for your channels in the week after each round.

One seat per season. The only voice that opens and closes the show. No other brand carries the “presented by” billing while you hold this seat.

Only your brand in your category, on-air and at every resort venue, every round — competitors locked out of the broadcast and locked off the property for the full season.

Locks out your direct competitor at this tier.

Before we sign any new partner, we clear them against the categories of every committed partner. If there’s a conflict, we tell you first. No surprises.

Shawn Neer
Founding Partner — 2026 Season

Be the one who brought it.

The first live broadcast in domestic American downhill happens this year. The brand standing next to it is the brand families remember for it.

Shawn Neer
Founder, Mountain States Cup